LG SmartTV (47LW640S) confirmed to be "snooping"

Following some revelations from DoctorBeet's Blog about LG Smart TVs snooping on our watching habits and further information posted on Mark's blog, I realised my parents recently bought one of those... :-)

First of all we should be rational and assume that any "smart device" is doing that. Unfortunately (for LG) this is pretty bad timing for this kind of news to come out in the light of the recent NSA/Snowden/whatever leaks. Oh well, nothing to see and almost moving on....
Here is a screenshot of traffic from a TV running in Poland, model 47LW640S (also visible in the request headers).

TV turned ON